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Building a brand in Colorado’s competitive marketplace involves more than just creative marketing—it also requires protecting your intellectual property. One of the most valuable tools business owners can use to safeguard their identity is a trademark. Whether you're launching a new business or growing an existing one, understanding trademark basics can help protect your name, logo, and reputation.
A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of goods or services. Common examples include business names, logos, taglines, and even unique product packaging. Trademarks help customers recognize your brand and differentiate it from competitors.
In Colorado, you can establish trademark rights through actual use in commerce, but registering your trademark—either with the Colorado Secretary of State or the United States Patent and Trademark Office (USPTO)—gives you stronger legal protections.
Trademarks offer several important benefits:
You have two main options for registering a trademark:
In both cases, it’s essential to ensure your desired trademark isn’t already in use by another business. A clearance search can help you avoid costly legal disputes down the line.
After registration, it’s up to you to monitor and enforce your trademark. This includes watching for potential infringement and taking prompt legal action if needed. Failure to defend your trademark can weaken your rights over time.
At Denver Business Lawyers, we help businesses throughout the Denver area navigate the trademark process—from selecting and clearing a mark to registration and enforcement. We’re here to help you protect what you’ve built and ensure your brand stays secure.
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Disclaimer: The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute an attorney-client relationship.
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